THE CONCEPT BALKAN IN THE MODERN SERBIAN LANGUAGE AND CULTURE

Abstract

The subject of this paper is the linguo-cultural analysis of the Balkan concept. The research was conducted on the basis of associative data obtained by a survey. The aim of the research is to provide one of the possible insights and reviews on how the concept of the Balkans is conceptualized in the modern discourse of Serbian speakers. Paper shows that this concept is defined very polarized in the consciousness of Serbian speakers and that the reasons for that should be sought primarily in the non-linguistic factors that define Serbian culture.